Advertising, Marketing, Things happening around me, Life -- All things that interest me and relevant to me in general

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Sunday, October 21, 2007

Objectives

1. To take up the Page Rank on Google and Alexa -- I would be needing your help on this

2. To complete the long list of ToDo at office -- more about that in another blog entry :)

3. To concentrate on those conference calls. Make them worthwhile.

4. And finally, stay away from all trouble ;)

Saturday, October 20, 2007

Change is essential

In line with the changing times, added a few new features (Guest Book, Site Meter) etc and also changed the template to give it that new winter look :)

Feebdack welcome.

Puja @ Kolkata

Hello All

A little different theme this time around.

Have decided to stay back in Kolkata for the Pujas instead of going home. And man, did it pay off or what?

I wouldn't say nething more. See it for yourself. But yes one thing. I have seen Diwali in Delhi Chandi Chowk and Ganesh Chaturdhi in Bombay and Hyderabad. But let me tell you, Puja @ Kolkata beats all of them just on hte back of enthusiasm and excitement shown by the general public. They just go crazy. Yes, they take off the rest of the year but Bongs during Puja are the most passionate people I have seen.

More in photos,





























More Photos from Ashtami, Navami and Dasami to follow.

luv

Monday, October 8, 2007

The Comeback

Whoa... 3 months is a long time to be away from action. But i guess these are the sacrifices one has to make for a successful career (rofl in background).

Anyway, so what has been happening? On a personal front, things look good. Hope it stays that way.

And career bole tho, nothing exciting. But I shall not bore my readers with menial stuff like this. Straight to action --

What has been appalling me is the way marketers think (yours truly included). Why do we think that we can sell any damn product by saying that it will get you women. Let me just list a few ads from the top of my mind that have used this approach...

a. Axe
b. Wild Fire (or sth like that)
c. Cinthol
d. Zen Estillo
e. Wagon R
f. SX 4 (I see a pattern here)
g. Scorpio
h. Hair Gels
i. Pulsar
j. Some other bike which i dont even rmr now
h. Mouth Fresheners like Minto
i. Chewing gums like Wrigleys

So basically, if i am using soap, shampoo, hair gels, deodarants or even cars and suvs or bikes and even if i am chewing gum my only objective is to hook up with women.

Now this actually poses problem. If i use axe, I will have women swimming the seas and climbing down the hills but if i use this wild fire (or is it wild stone) i hv a chance to get laid (and that too a bong babe -- hint - puja chantings behind) while if i use a cinthol i can be sure of getting a lift from a set of hot babes. So now what do i choose -- if i am the type of f*ck and forget i should use Wild Fire but if i am of the type who wants to be centre of attraction i should use Axe while i am the seeda saada whose dreams end at creating a positive first impression i should use Cinthol.

This moral / mental dillemma can be extended to other product categories as well. If i buy a wagon r, i can invite my photographer friend over to click photographs of me along with hot babes (ohh... along with the car). But if i buy a SX4, i can proudly proclaim that men are back (now that makes me feel truly like a man). But wait, if i buy a scorpio i will have women chasing me on water scooters (now that is sexy). But the best, i should buy a zen estillo in case i am harboring plans of eloping with my girl friend so that i can make my would be father in law forget that i am eloping with his daughter.

And should i chew a gum that promises babes jumping out at me from most unthoughtable locations or should i settle for rakhi sawant (yuck!!).

I always thought advertisements were suppose to make an impression on my mind so that next time around i have a requirement for that product category -- i shd rmr the ad and make a choice. But, now whenever i have to buy a car, i hv to first decide what are my intentions -- frget the stats.

Advertising is supposed to make my buying easier -- not inflict moral dillemmas on me and make it difficult :)